The Art of the Affiliate Landing Page
As an affiliate, it’s your job to do the selling. Not only do you have to get great results by finding a winning ad, but you also have to make the traffic from your ad count. It’s time to harness the power of the affiliate landing page.
Simply direct linking doesn’t always work. It’s certainly possible that you may get better results by directly linking to an offer, but more than often, an affiliate landing page will help you increase your conversions. An affiliate landing page will offer more control as to what the user is seeing, which allows you to pre-sell the offer before you send them to the sign-up or purchase page. 
Testing… Testing…
Using an affiliate landing page will also allow you to split test ad copy, images, and call to actions, whereas simply direct linking limits you to what the offer page has will limit you to the offer content only. Giving yourself more control over variables is important for testing purposes and an affiliate landing page will let you test different copy, as well as generate data and use geotracking to build trust.
Keeping consistent is an important tactic when it comes to online marketing. You need to make sure the user is seeing what’s promised on the ad they clicked on. If you’re directly linking to an offer page, you’re limited to the content the offer has already. If you use an affiliate landing page, you’re able to control the content and match ad text. This helps build trust and boosts conversions by maintaining attention and avoiding distractions.
Ideas to Boost Conversions
- Use geotracking software to build trust by offering “local” services or products
- Keep the same taglines in your affiliate landing page that you have in your ad text
- Generate different images to test
- Split test two affiliate landing pages to find best conversions
- Test different headlines and call to actions
- Test different color schemes
