Is landing page SEO necessary for you? Let’s start out by discussing the different types of landing pages you may use. There’s the typical “squeeze page”, where we have a small amount of content with the goal being conversions, usually through a form or maybe just a call to action. Depending on whether or not you’re promoting an affiliate offer that may fail, you may not need to spend time worrying about landing page SEO until you’ve found a winning campaign. Even then, how long will your affiliate campaign last? Is it worth the time and effort spent on landing page SEO, or would you be better off testing new offers and landing pages?
Landing Page SEO That Has Purpose
Now, if you’re promoting a specific service or product, and don’t want the user to land on an overwhelming sub-page of your main website at the risk of causing distractions, then landing page SEO may be something to consider.
For example, let’s say you own a heating company and you’d like to promote propane for the upcoming winter. You don’t want the user landing on a sub-page that also has links to oil heating, so you decide it’s best to create a targeted landing page for propane only. Your goal is to have your targeted landing page show up for local search results from users using keywords like “propane in (location)” or “buy propane in (location)”. Now, landing page SEO clearly becomes a factor. You’ll need to use landing page SEO to make sure you rank for these relevant terms so you can get targeted results.
When is it worth spending time on landing page SEO?
Landing pages are used for many purposes. Affiliates will make landing pages to optimize campaigns they’re running, and small business owners will use landing pages to run a special or promote a specific product. It’s important to consider when a landing page will “expire”, and will in turn help you decide whether or not spending time on landing page SEO is worth it.
