Choosing the correct landing page size can be a difficult problem, even for a seasoned designer. It’s an issue that all web designers face, but it is of particular importance when designing a landing page. So, what is the best size for a landing page? Unfortunately there really is no one definitive answer.
The real question is: What is the best landing page size for your audience? Before you can choose the right landing page dimensions, you need to understand your audience! Gather user data from your analytics to establish a baseline. Get on Twitter and Facebook to interact with the people you are targeting. Once you know your audience, you will be able to accurately evaluate the following:
Important Considerations When Calculating Landing Page Size
- Will your audience be on mobile devices, laptops, or home computers?
- How much information do you need on your page, and how will you arrange it?
- Are you looking for a minimalist approach, or do you need a content-heavy presentation?
If most of your audience are desktop PC/Mac users, you can count a MINIMUM monitor resolution of 1024×768. After taking into account the width of the browser and a bit of padding, you’re left with a standard width of 960px. There are a number of tools available which cater to that minimum width. The most popular one is called the 960 grid.
If your audience is tech-savvy or they primarily use tablets and smartphones, you’ll need a mobile responsive design. If you use a mobile responsive design, you can safely use a larger width such as 1140px. This is because it will scale down as-needed. There are also a number of responsive grid tools available. The most popular is the 1140 grid.
If you are strictly targeting a mobile audience you should generally use a fluid-width design. There are many tools available for setting up a strictly-mobile landing page such as jQuery mobile.
Our professional landing page designers always take these elements into consideration when designing unique, high-converting landing pages for our customers. Having a professional design your landing page is the best option if you want to get the most out of your marketing campaigns so buy a custom landing page today! You won’t regret it!
