Why Use Landing Pages?

by Landing Power on December 4, 2012 in Affiliate Marketing

One of the most common marketing questions: Why use landing pages?
So, why use landing pages? Landing pages help you increase your conversion rates by using a more targeted form of promotion. Rather than directly linking to your main website that has your product or service, you create a landing page specifically to promote 1 single product or service. This allows you to make sure your visitors are reaching a page that matches the advertisement they clicked on originally.

Let’s think about the difference between sending traffic to a homepage, versus sending traffic to a single landing page. Your homepage is designed with a more general purpose in mind, to have all of your products or services, with information about who you are and what you do. A landing page showcases one product or service, and serves the purpose of getting a specific sale or lead.

The thought process:

When we think about the common consumer, we realize that they may not be as “internet savvy” as someone that does business on the internet, and eliminating distractions is of major importance. Your main homepage has many distractions that take away from the simple task of making a sale or getting a lead.

The goal with any business conducted on the internet, whether it’s with a landing page or not, is useability. It’s important to create a headache free environment for your user, in hopes of preventing any frustration that ultimately will lead to losing a sale. With a landing page, you can create a simple, one page layout, that showcases your product or service and has a simple call to action.

So, why use landing pages? The importance of consistency

Throughout the whole process, from advertising, to click through, to closing the sale, it’s important to keep a consistent experience to ensure trust and avoid distraction. When you run ads, it’s important to make sure the place the visitor ends up after clicking the ad remains consistent with your advertisement.